The
life of an event planner that coordinates corporate events is a busy
one. The stress level can go down as the entertainment value for the
attendees goes up, with only a few insider tips.
1.
Pick something high on entertainment
Fancy
cocktail receptions and brunches are fun, but to really hook your
attendees, create a program a lot of entertainment content. It can be
good to kick things off with a motivational speaker or pep talk from
the company leadership, but follow up on that energy with fun and
games to drive the point home.
2.
Go local
Glamorous
options in other towns or states were the way to attract attention
for many years. However, in this money-conscious era it is important
to utilize the gems in the local area, rather than waste time and
money looking elsewhere. It is easier to do a site visit, convenient
for attendees to get to, and it supports the local economy.
3.
Be original
Whether
the corporate events are to show appreciation to certain clients, or
to support team building for staff, it is important to be original
with the event in order to generate interest, attendance, and leave a
lasting impression. Consider things like laser tag or bumper cars,
with or without family invited.
4.
Use the Internet
The
Internet offers so many easy and inexpensive ways to promote events
these days, beyond just a website for event information and
registration. Invite local bloggers to write on the event, design
social media sites to build awareness and relay important
information, and always build key words and hashtags into content to
improve SEO.
5.
“All-inclusive” is your friend
One
of the best pieces of advice that any planner can take when
organizing corporate events is to find a venue that provides
“all-inclusive” options. It is hard enough keeping up with
registrations, name tags, and event marketing. Simplify the process
by finding a place with experience handling the food and beverage
service and meeting setup/breakdown.
If
you would like to learn more about corporate events in the Austin,
Texas, area, visit Austin's Park n' Pizza Experience.
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